At Elite Hotels, I am responsible for developing campaign ideas and turning them into cohesive visual worlds. I lead concepts from idea through to production – shaping everything from art direction across touchpoints to video direction on set and post-production, as well as print and campaign production. My role is to make sure the work not only looks strong, but holds together across channels and delivers commercially.

 

Elite’s marketing is primarily focused on performance-driven, lower-funnel online advertising – where clarity, distinctiveness and conversion all need to work at once.

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At the same time, Elite is a multi-layered brand with several sub-brands and concepts, including Vana Spa, The Bishops Arms, and a range of food & beverage offerings. That adds a level of complexity, where the challenge is not just to create effective campaigns, but to build a brand that feels consistent and recognizable across very different contexts.

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This need for cohesion became a natural starting point for developing more distinctive and ownable brand elements. Read about the bellboy here.